Very interesting article by Ravi Sawhney published in Fast Company on June 4th about ways of helping companies survive and recover in difficult times.

The author highlights five ways “in which design thinking can provide a roadmap that will help you position your company to not only survive the recession, but thrive through the recovery”.

He shares ideas ranging from business opportunity mining within each consumer problem. He talks about creativity in doing business, flexibility in the offering, adjustments in the marketing mix and pitch, and also about the importance of communication “with honesty and optimism that is essential to building and maintaining brand loyalty” along with the use of interactive and social media to establish and maintain a two-way communication with the consumer.
The author supports his ideas with examples from Apple iPhone, Dell, etc.

Click here to read the full post on the Fast Company Design Reach Blog.

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